Insights & Strategy
Marketing tips, SEO strategies, and growth insights for parent-led businesses.
Facebook is constantly evolving as it tries to remain the biggest social media platform on the Internet. In early 2015, Facebook rolled out a new service to help boost it’s dominance and enable it to
Your homepage is the store front of your online business. You want it to be enticing for people to open up the door and come in to get to know you but you don’t want to overwhelm them. Great web desig
Good branding is essential for business success. No longer can we just open up a store or put up a website and attract consumers. Every business must have a brand, a familiar, consistent feel that wil
The digital world can be a difficult place to get noticed. Many small and local businesses, start-ups, bloggers and entrepreneurs create their beautiful website and then expect the clients to come rol
If you are a social media manager, Instagram power user or a brand who uses Instagram, your life just got a lot easier. Instagram has finally announced it supports multiple accounts and anyone with mu
Social media is a key tool for businesses to connect with their audience, grow their online presence and increase web traffic. But it can be time consuming and when you are running a business,
Mobile is the new way that our society shops. It’s becoming absolutely crucial that every small business has a mobile presence to be able to compete and thrive in the online world. If you have a mobil
Looking for a cost effective, time effective strategy for growing your business online? Email marketing is your answer. Popular long before the age of social media and video, email marketing is a test
Google recently confirmed they had a major core ranking algorithm update which basically means there might be some changes in where your website ranks in searches. SEO or search engine marketing can b
Facebook recently released a secret software development kit to a few developers to allow them to build chat bots for the Facebook Messenger app, according to TechCrunch. The idea is that users
The holiday season is a busy season for us all. In between work and family obligations, we all must juggle the additional holiday fun, including the parties, the shopping, the events and the family fu
Virtual reality might still seem like science fiction but the truth is, it’s poised to take off in 2016. Many experts are predicting that 2016 is the year of virtual reality (VR). Here’s what to expec
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